How to Lean Into LinkedIn | July 2021 Newsletter
10 Things You Can’t Learn on a Zoom Sales Call: Secrets from 35+ Years as a VP of Sales
I know, I know, face to face meetings are so 2019 in this COVID world we call the new reality. However, savvy reps and sales managers know that even though a lot of their client engagements will have to be via Zoom, Teams, Go To Meeting etc., there are still many important reasons I expect [...]
Preparing You for Working in a COVID-19 World | May 2020 Newsletter
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How to Win Back an Audience (Guest Blog)
By Marianne Fleischer Fleischer Communications, San Francisco You’re giving a presentation or taking Q&A but leaders are whispering among themselves or peers are unapologetically texting. Face it. You’ve lost the audience. How do you win them back? Interrupt their Automatic Guessing Machine If the audience isn’t fully into you, our natural instinct is to [...]
Local SEO and Why It Should Matter to You-Part 4 of a 4 Part Marketing Series
Introduction by Don McMahan, Outsourced VP of Sales at FlyCloud Consulting, Inc. This last blog in our four-part marketing series by good friend and SEO expert Jaco Grobbelaar, brings it all home, literally as he talks about the value of Local SEO. A lot of businesses I work with in the bay area are very [...]
5 Critical Local SEO Tasks to Do Right Now-Part 3 in Our 4 Part Marketing Series
Introduction by Don McMahan, Outsourced VP of Sales at FlyCloud Consulting, Inc. The importance of SEO in any sales and marketing system cannot be overemphasized. How many companies suffer from just never being found? Great solutions and products are going nowhere if your prospects cannot find you. I have known Jaco and his BroadVision team [...]
Why Does Usability Matter for Websites and Apps? (Part 2 of a 4 Part Marketing Series)
Introduction by Don McMahan, Outsourced VP of Sales, Flycloud Consulting, Inc. This week’s marketing series guest blogger is “usability” expert and friend Cindi Hazel who is the CEO of Highdive, a web marketing company focused on how effective your website actually is to your customers. (what a novel idea). Cindi’s firm uses customer engaged testing and tools [...]
Uncovering Brand Value – Using BrandDiagnostic (Part 1a of a 4 Part Marketing Series)
Introduction by Don McMahan FlyCloud Consulting Inc, (Outsourced VP of Sales) Branding is so important for the success of a company and a sales team, that I decided to add a second guest blog on branding before moving on to the other marketing blogs. My [...]
Effective Branding Can Drive Your Sales Growth (Marketing Series-Part 1 of 4)
Introduction by Don McMahan-FlyCloud Consulting, (Outsourced VP of Sales) This week kicks off our four-part marketing series with an intro to branding blog by my longtime marketing partner and guru, Robert Friedman of FearLess Branding. Robert does more than just help you develop a winning and cool brand strategy, as I do [...]